Our Story

Bracco is an international brand with deep Italian roots.

BRACCO
is a family story,

The name comes from the surname of my mother and my grandmother, who was born in Turin, in northern Italy. I grew up deeply influenced by her—by her appreciation for art and culture, and her belief in the importance of doing things with attention and care. From my grandmother, I learned that it’s the small details that ultimately make all the difference.

My approach to work is also deeply rooted in my grandfather, Giancarlo Ghisleri, who was born in Milan. From him, I inherited the values of hard work, perseverance, and respect for the craft.

Between Turin and Milan

between two ways of understanding life and a shared family tradition—a philosophy took shape, based on a job well done, authenticity, and attention to every detail.